How to create a landing page supporting a ‘worthy’ cause using rhetorical troupes?
The David Suzuki Foundation is a non-profit organization that protects Canadian Wildlife. In recent years, Suzuki has been raising awareness about the declining bee population. This landing page uses visual tropes, including; synecdoche, personification and a pun to education people about the importance bees have on our ecosystem. And to urge people to sign a petition in order to ban harmful pesticides that are killing the bees.
Research
What is the ‘cause’ your landing page supports?
Saving the bees.
Who or what does your cause help?
The cause helps to stop the decline of the bee population.
What change(s) is this cause trying to make?
This cause is trying to prevent the disappearance of the bees by banning harmful pesticides in Canada.
What evidence do you have that this cause is ‘worthwhile’?
Bees pollinate the plants in our ecosystem. Bees allow plants to breed, giving us fruit, vegetables and flowers.
What appeal (call to action) are you making to your viewers?
I am asking viewers to sign a petition to ban the use of pesticides in Canada.
Brainstorm
Following the brainstorm, I sketched the ideas.
After receiving some feedback, I adjusted the illustrations.
